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Poster and New Media : A Visual Language of Advertising Graphics : Monograph / Svitlana V. Pryshchenko. - Kyiv : Kondor, 2023. - 239, [1] stron : ilustracje ; 21 cm.
Author
Priŝenko Svìtlana Valerìïvna. Autor
Form of Work
Książki Publikacje naukowe
Subject
Komunikacja wizualna Plakaty Grafika użytkowa Reklama Plakaty reklamowe
Genre/Form
Monografia
Czytelnia
Grafika
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There are copies available to loan: sygn. B 12981 GR (1 egz.)
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Summary, etc.
Streszczenie: The author considers а poster in the context of modern Advertising design as a specific type of creative activity – the design process is presented as a synthesis of sociocultural, ideological, colour-graphic, and marketing aspects. The significant influence of art styles on Advertising graphics, the problems of visualization of advertising ideas are analyzed, and the arsenal of artistic and graphic tools combined with computer technologies is structured. Special attention is devoted to the associative perception of colour in advertising appeals and its semantic interpretations.
Language note
Streszczenie ukraińskie.
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